The HERO Transformation Playbook

The HERO Transformation Playbook

The step-by-step guide for delivering large-scale change

Arif Harbott, Cuan Mulligan


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Value focused - We ruthlessly focus on the delivery of value at all times, full stop, the end.  Everything in the HERO framework is geared towards the target performance of the business.  This is hard work, it takes discipline, but it is not negotiable.

Evidence Based - Transformations do not run smoothly, we recognise this and have course corrections built in based on evidence and data, to allow you to keep the transformation on track.

Two-way Accountability - This is unique and means that delivery teams on the front line (where value is created) get a mechanism to hold the transformation leadership accountable to unblock anything that gets in their way of the delivery of value.

Designed on the Front Line - We were frustrated with change management books being too superficial so this book is gives you practical tangible actions on how to run a transformation. It is a detailed step-by-step guide that you can use to run any transformation.

Not about “soft” change - We do address the the “softer” side of change e.g. people, emotions, culture, relationships etc. but NOT until it blocks the delivery of value. This is very different to most approaches that focus on “soft” change first.

HERO TMO - transformation management tool - to support the transformation (3 months included for free with the book purchase)


Arif Harbott:
Arif Harbott is a Chief Technology Officer and digital leader widely renowned as a champion of enterprise transformation. 
 He specializes in organizations undergoing large-scale change, including scaling start-ups, FTSE 100 companies and government entities. His experience has spanned multiple industries, where he has managed extensive budgets c.$1bn+, P&L $900m+ and led teams of 1,000+ people. Arif has been published widely in leading technology publications and speaks regularly at industry conferences. Outside the office, Arif enjoys hanging out with his wife, Heather, and their two boys, Noah and Ellis. In the little free time left, Arif loves to play competitive tennis and snooker.|||Digital transformation executive Cuan Mulligan has led and worked on some of the largest transformation programs in Europe over the last 15 years across TMT, online retail, gambling, banking and government. A digital native with an engineering background, he has held transformation leadership roles in successful large-scale agile adoptions, organization design and digital transformations that have positively impacted thousands of people. Cuan developed groundbreaking strategies for successful implementations while running his own consultancy and working with Paypal, Bwin, McKinsey Digital, Schroders and the UK Government’s Digital Service. When not helping organizations bring about lasting change, Cuan enjoys spending time with his wife, Sonia; their two sons, Antonio and Tiago.